I’ve built, scaled, and restructured license and franchise businesses across 56 countries. After watching companies rise and fall, I’ve cracked the code on what truly drives growth- aligning people to the bottom line.

I turn chaos into structure. I’ve cut costs by 30% and improved efficiency across teams of all sizes. If there’s wasted time or money, I’ll find it.

I design systems that run smoothly, quickly, and intelligently. From automation to data analysis, I help companies keep their paying customers... paying.

I help brands boost their revenue by refining positioning, audience targeting, and conversion strategies. Marketing isn’t about getting louder- it’s about making the right people listen.

I’m obsessed with using data to solve real-world problems. With a PhD in Economics, I get a thrill out of asking sharp questions, challenging assumptions, and uncovering the hidden levers that make the world go 'round.